Meet Rob Riches

Rob Riches is a UK-born fitness cover model, athlete and competitor, making videos to help inspire, motivate and educate those looking to build a fitter, stronger & healthier body. He is a published author with a book about macro-nutrition (called Ultra Lean), and regular writes columns for Muscle & Fitness.

Rob’s approach to training is based around the progressive overload theory, combining both a lean, muscular physique, with a functional and athletic appeal. Each of his main programs focuses on a goal, (such as strength & size, conditioning, or flexibility & mobility), which lays out all of the steps needed to help you progress and see real results.

Join Rob in meeting a better you through fitness!